AMC - Art Management Conference

XIII INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE

MANAGERIAL AND MARKETING PROBLEMS IN THE ARTS

2025

Join us for the XIII International Conference “Managerial and Marketing Problems in the Arts”, taking place on 6–7 November 2025 at Dimitar Georgiev Gallery in Plovdiv, Bulgaria.

This year’s edition will explore strategic management, marketing, communication, and entrepreneurship in the arts, bringing together academics, practitioners, and young researchers from across Europe and beyond.

Registration

ABOUT THE CONFERENCE

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This year's conference continues a long-standing tradition of academic exchange initiated more than a decade ago in Plovdiv. The forum builds upon insights from previous editions and focuses on contemporary theoretical and applied aspects of arts management, including regulatory frameworks, strategic planning, financial instruments, and innovative marketing approaches.

Our mission is to bring together researchers, practitioners, managers, and young scholars (master’s and PhD students) from Bulgaria and abroad to discuss the complexity and dynamics of the cultural and creative industries.

Proceedings are peer-reviewed and published in a scientific volume indexed by NACID (National Center for Information and Documentation, Bulgaria), and indexed in Zenodo, CEEOL and RePec.

Published editions:

www.artacademyplovdiv.com

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TOPICS

We welcome papers and presentations addressing theoretical, methodological, and practical perspectives in the following areas:

Strategic Management of Art Organizations – planning, leadership, human resources, and institutional development
Marketing and PR in Cultural Institutions – promotion, communication strategies, audience engagement, and digital tools
Art Entrepreneurship – innovation, business models, and sustainable practices in the cultural and creative industries
Performing Arts – management, pedagogy, and contemporary challenges in music, dance, theatre, and performance
Collaboration with Educational Institutions – integrating arts management and marketing into educational and community contexts

SUBMISSIONS

Deadline for participation requests: 15 October 2025

Deadline for full papers: 15 October 2025, to be submitted by email to conference@artacademyplovdiv.com

Registration fee: None — participation is free of charge

Languages accepted: Bulgarian, English, and Russian

Дни

Часа

Минути

Секунди

Submission deadline: 15 October 2025

SPEAKERS

The XIII International Conference “Managerial and Marketing Problems in the Arts” brings together distinguished scholars and practitioners whose work bridges theory, practice, and innovation in the arts. This year’s keynote speakers represent diverse fields of expertise - from opera performance and vocal pedagogy to inclusive education and film translation, offering participants valuable perspectives on how the arts interact with culture, education, and society at large.

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PROF. ZHANNA TOLYSBAEVA, DSc

KAZAKH NATIONAL ACADEMY OF CHOREOGRAPHY - ASTANA, KAZAKHSTAN

Professor Zhanna Tolysbaeva is a leading figure in the academic and managerial development of choreographic education in Kazakhstan. She serves as Director of Research and Strategic Development at the Kazakh National Academy of Choreography – a unique institution in Central Asia offering a complete educational cycle in dance and choreography.

Under her leadership, the Academy has strengthened its research potential and international cooperation, hosting national and international scientific forums that connect global trends with Kazakhstan’s cultural identity. She is also Editor-in-Chief of the scientific journal Arts Academy, contributing to the dissemination of research and innovation in art and choreography.

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ASSOC. PROF. IVAN OBRESHKOV, PhD

UNIVERSITY OF FOOD TECHNOLOGIES - PLOVDIV, BULGARIA

Assoc. Prof. Ivan Obreshkov is a lecturer and researcher in tourism, food technology, and cultural heritage. A graduate of the English Language School and the Mathematical High School “Acad. Kiril Popov” in Plovdiv, he holds master’s degrees in Public Catering, Bioproduct Technology, and Finance, and earned his PhD at the University of Food Technologies (UFT) – Plovdiv.

He has specialized at leading European universities, including Anhalt University (Germany), Humboldt University (Berlin), Aeres University (The Netherlands), and institutions in Croatia, Turkey, Romania, Serbia, and Italy.

Between 2019 and 2023, he served as Vice-Dean of the Faculty of Economics and Secretary of the Academic Council of UFT. Author of over 100 publications, 8 textbooks, and 2 monographs, he actively collaborates with academia, the tourism sector, and the public sphere to promote innovation, sustainability, and entrepreneurship in tourism and the food industries.

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ISKREN LILOV

THE CIRCULAR MARKETING MODEL

Iskren Lilov is a Bulgarian marketing and communication specialist, author, and entrepreneur with a background in media and cultural studies. Born in Varna in 1999, he completed the International Baccalaureate programme at Meridian 22 School in Sofia before graduating cum laude from the University of Amsterdam (BA Media and Culture, MA New Media and Digital Culture).

He is the creator of The Circular Marketing Model™, a conceptual framework for sustainable brands adapted to the digital era and artificial intelligence. In addition to his literary work, including his debut collection Day One, he is active as a marketing consultant and speaker at international conferences, recognized for his forward-looking vision of modern communication.

Program

Join the conference online here (Google Meet): https://meet.google.com/yjy-bctg-jee

Day 1

November 6, Thursday

09.00 - 09.30 Registration

Gallery “Dimitar Georgiev” – Plovdiv
https://dg-gallery.com/

09.30 - 10.00 Official opening

Keynote by Assoc. Prof. Zhan Pehlivanov, PhD

Rector at the Academy of Music, Dance and Fine Arts, Plovdiv

10.00 - 12.00 Plenary session

Moderator: Prof. Dr. Vesela Kazashka

Prof. Dr. Zhanna Tolysbayeva, National Choreographic Academy – Astana, Kazakhstan
Collaboration as an Important Component of the Development of Modern Education and Art
Assoc. Prof. Dr. Ivan Obreshkov, University of Food Technologies – Plovdiv
Economic Analysis and Efficiency of Cultural Tourism Management
Prof. Dr. Lyubomir Karadjov, AMDFA “Prof. Asen Diamandiev”
Two Author Books Summarizing the History of AMDFA Between Its 50th and 60th Anniversaries
Prof. Dr. Emilia Konstantinova, AMDFA “Prof. Asen Diamandiev”
The Business Model of LETERAPOPULI in Bulgaria’s Festival Map
Prof. Dr. Vesela Kazashka, AMDFA “Prof. Asen Diamandiev”
The Creative Process of Women: Personal, Social and Political Contexts

(The program is preliminary; changes in the order of presentations or participants are possible.)

12.00 - 13.00 Coffee break

At the gallery

13.00 - 15.30 Panel 1 (part 1)

Moderator: Prof. Dr. Lyubomir Karadjov

Assoc. Prof. Dr. Evgeni Shevkenov – A Brief Digest on the Topic of Knowledge Management in Organizations
Tanya Stoilova, Paisii Hilendarski University of Plovdiv – Marketing Strategies for Promoting Copyright in the Arts
Asst. Vesela Todorova, Sofia University “St. Kliment Ohridski” – A Cultural Project for a Thematic Festival and a Good European Practice from Italy: Festival Cultura dello Spirito
Georgi Chepilev, Chair of the Plovdiv Society for Comic Art and Graphic Novels – Formation of Bulgarian Genres in the Ninth Art (Comics) between 1890–1990
Nevena Tonkova-Raeva, AMDFA “Prof. Asen Diamandiev” – Marketing and PR in Cultural Institutions in the Age of Digital Transformation
Todor Nenov, AMDFA “Prof. Asen Diamandiev” – Virtual Tours – A Contemporary Method for Presenting Cultural and Historical Heritage
Iskren Lilov, Creator of the Circular Marketing Model – From Funnels to Circles: Circular Marketing in the Age of AI Search

15.30 - 16.00 Coffee break

In the gallery

16.00 - 18.00 Panel 1 (part 2)

Vasil Kolev, AMDFA – Employers’ Opinions as Indicators of Education Quality at AMDFA Plovdiv
Panayot Panayotov, AMDFA – Communication Strategies and the Promotion of Art in the Modern Cultural Environment
Alexander Kolev, AMDFA – Marketing Research of the Summer Folklore Seminar at AMDFA Plovdiv
Stoyna Savova, AMDFA – Negative Impact of Artificial Intelligence on Art and Public Opinion
Irina Andre Chavushyan, AMDFA – Re-branding of the Armenian Dance Ensemble “YAN”
Ivo Velinov, New Bulgarian University – Culture and Spirituality as Semantic Prerequisites for Communication and Promotion of a Cultural Product in the Cultural Industries
A. K. Murzagulova, National Choreographic Academy – Astana, Kazakhstan – Distance Learning in Higher Arts Education: A Case Study of the Kazakh National Academy of Choreography
PhD Candidate Agung Saputra, Indonesian Institute of the Arts Bali – Philosophy and Identity Meaning in Traditional Costumes of Siak Malay and Kazakhstan: A Comparative Study
Dostena Lavern, AMDFA – The Museum as a “Temple of Death”: Anthropology of Apathy, Apocalypse and the Aestheticization of Horror in Art

18.00 End of Day 1

closing Day 1

19.00 Official dinner

TBA

Day 2

November 7, Friday

Join the conference online here (Google Meet): https://meet.google.com/yjy-bctg-jee

09.00 - 09.30 Registration

Registration – Gallery “Dimitar Georgiev”, Plovdiv
Online link: https://meet.google.com/yjy-bctg-jee

09:30 – 09:40 Official Opening of Day 2

Prof. Dr. Emilia Konstantinova, AMDFA Plovdiv

09.40 - 13.00 Panel 2 (part 1)

Moderator: Prof. Dr. Emilia Konstantinova

He Wenhao, AMDFA – A Study on the Intervention Effect of Group Music Therapy on Children with Autism
Yuer Zou, Varna Free University “Chernorizets Hrabar” – Study on the Integration of Traditional Chinese “Go” Culture and Lingnan Coin-Drum Dance: Example from the Dance Work “Yisi”
Huang Ying – Promotion of Accordion Art in 21st-Century China
Yueer Zou – A Study on the Integration of Traditional Chinese Go Culture and Lingnan Coin-Drum Dance
Liu Yifei, PhD Candidate, AMDFA – Eastern Philosophical Aesthetics in Chinese Dance Theatre
Zhai Weidi, AMDFA – Stylistic Influences of Film Scenography on Interior Design

13.00 - 13.30 Lunch - cocktail

In the gallery

13.30 - 15.30 Panel 2 (part 2)

Moderator: Prof. Dr. Emilia Konstantinova

Assoc. Prof. Dr. Roslana Moravenova, AMDFA – Stage Emancipation of Dance Props in the Context of Dramaturgy
Vasilena Vasileva, AMDFA – Christmas and Survaki Traditions in the Gabrovo Region Through Time
Denitsa Georgieva, AMDFA – Professional Folklore Ensemble “Strandzha” – Burgas
Eugenia Gratsouna, Director, Atelier de la Danse Ballet School, Katerini, Greece – Dance as a Planetary Narrative: Somatic Ecology and Embodied Awareness in Education
Prof. Florica Stoica & Prof. Maria Cristina Boiangiu, “St. Mary” Special High School for Hearing-Impaired, Bucharest, Romania – Promotion and Communication Through Art

15.30 – 16.00 Coffee break

at the gallery

16.00 - 18.00 Panel 3

Chen Chunhua, AMDFA – The Immortal Appeal of Puccini’s Operas
Wang Yezhong, AMDFA – Comparative Analysis of Public Relations Strategies of the Guangzhou Ballet Theatre and the Plovdiv Opera, Bulgaria
Gao Sanxingzi, AMDFA – Collaboration with Educational Institutions
Deng Lianhua, AMDFA – Mechanical Aesthetics and Body Discipline in “Thousand Hands of Guanyin”: A Structural Analysis of Contemporary Chinese Choreography
Yuan Fei, AMDFA – Algorithmic Yangge: Human-Machine Co-Creation and the Aesthetics of Technology in China’s New Year Gala “YangBOT”
Chief Asst. Prof. Dr. Tsvetomira Kazashka, AMDFA – Art in the Digital Era: Pathways and Challenges

18.00 Closing of the Conference

Official closing

PARTNERS

The XIII International Conference “Managerial and Marketing Problems in the Arts” is made possible with the support of the Bulgarian National Science Fund (NSF), whose financial contribution enables us to expand the reach and quality of the forum.

The event is organized through the Technology Transfer Office (TTO) of the Academy of Music, Dance and Fine Arts “Prof. Assen Diamandiev” – Plovdiv, which provides institutional support and fosters collaboration between academia, culture, and society.

WHEN AND WHERE

The XIII International Conference “Managerial and Marketing Probelms in the Arts” will take place on 6–7 November 2025 at the Dimitar Georgiev Gallery in Plovdiv, Bulgaria.

Saborna St. 23, The Old City,
4000 Plovdiv, Bulgaria

Situated in the historic centre of Plovdiv, the gallery offers a refined cultural atmosphere that perfectly complements the conference’s focus on arts management and innovation.